AI-generated content is great according to our requirements as it could access all important information from all over the internet whereas the human mind allows them to craft content with emotional resonance.

Unlocking the Debate: This debate is now months old and still creating a lot of buzz in the marketing industry. Do you know why? Because it attracts marketers and puzzles their minds after Google started mass updates around AI-generated content.

So, AI or Human creator, which one of these is really effective for SEO and marketing?

Just take a moment before we dive into this massive discussion of Intelligence and what you really want from your content. Whether just to write, put keywords and post it so that your website or blog won’t deal with thin content or to engage it with the audience, make it helpful and pass some good knowledge to the audience.

 

Got your answer. Bravo!! Now take a glance on what are the pros and cons of both AI-generated content and Human written brilliance below:

AI Content –

How is AI surpassing humans?

The benefits of AI-generated content are obvious, it can save time, money, and effort for content creators, as they can produce more content in less time, with fewer human resources.

AI-generated content can also offer scalability, as it can generate content for different platforms, audiences, and languages.

1. Efficiency: AI can produce scalable content quickly, making it cost-effective for tasks like product descriptions, news updates, or data-driven reports.
2. Consistency: AI can maintain a consistent tone and style across large volumes of content. No matter what length of content you require
3. Data-driven insights: We as humans could miss trends but AI can analyze large datasets to generate insights and trends that might not be immediately apparent to human writers.
4. Multi-language proficiency: AI can easily generate content in multiple languages, overcoming language barriers.

 Where does AI lack?

AI-generated content also has its limitations, which cannot be ignored. AI-generated content is the lack of creativity, emotions, and personal touch. 

Furthermore, It may pose ethical and legal issues, such as plagiarism, authenticity, misinformation, and ownership.

1. Lack of creativity: While AI can generate precise content with great IQ in systematic order, we still fear duplicacy as there is nothing of its own. It could not put out extra creativity like humans.
2. Limited contextual understanding: AI may struggle with understanding context, leading to errors or inappropriate content in certain situations.
3. Lack of empathy: AI doesn’t understand emotions or respond the way humans expect and ultimately the result doesn’t match our sentiments.

Human Content –

What value can humans add?

 Human-written content has some irreplaceable elements that AI-generated content cannot match, such as creativity, emotional depth, and personal experiences.

1. Originality: Humans always have something unique to offer in terms of content. Our mind does not rely on the information only but we hold the ability to generate something which was never written before.
2. Storytelling: Storytelling is the art of using stories to communicate a message, a value, or a vision. Storytelling can help content creators connect with their audience on an emotional level.
3. Creativity: We as humans can understand other human’s perceptiveness and could imagine what would attract the audience of our niche. Thus creativity and emotion into their writing, making it more engaging and relatable.
4. Authenticity: Human writers can inspire their work with authenticity and personal voice, which can resonate with readers.

 What makes humans less efficient in content creation?

 Human-written content has some drawback that AI-generated content can easily fulfil, such as limited scalability, Quality, time taking,

1. Limited Scalability: Scaling up production without compromising quality becomes challenging when relying solely on human resources as each piece takes considerable effort to produce.
2. Subjectivity: Quality may vary depending on the skill and expertise of the writer.
3. Time-consuming: Producing high-quality content can be time-intensive, especially for complex topics or long-form content.

Blending AI and Human Efforts in Content Creation

While AI-generated and human-written content have their own advantages and disadvantages, they do not have to be mutually exclusive. In fact, they can complement each other, and create a synergy that can enhance the quality and quantity of content.  

 Co-creation can take various forms, such as:

 AI as a helper: In this form, AI can assist human content creators by providing them with suggestions, feedback, or corrections. 

• For example, AI can suggest headlines, keywords, or images for human-written articles, or check the grammar, spelling, or readability of human-written texts.

AI as a partner: In this way, AI can collaborate with human content creators by generating some parts of the content, while humans generate the rest. 

• For example, AI can generate the outline, the introduction, or the conclusion of an article, while humans write the main body, or vice versa.

AI as a reviewer: In this form, AI can evaluate the content created by humans, and provide them with scores, ratings, or recommendations.

•  For example, AI can assess the SEO, readability, or sentiment of human-written content, and suggest ways to improve it.

This is the concept of co-creation, where AI and humans can work together to create content.

Conclusion:

AI is one of the most profound things we’re working on as humanity. It’s more profound than fire or electricity,” Alphabet Inc. CEO Sundar Pichai 

When the creator himself states the importance of AI, then who are we to neglect it….. right? No doubt, AI delivers! In some cases, AI content generation can be surprisingly better and quicker than what average human writers can achieve.

Thus this combination can establish a good balance between those Humans (who created Artificial Intelligence) and Artificial Intelligence itself.

This powerful duo – humans and AI – can create a win-win situation! 

 

I hope this helps! Feel free to ask if you have any specific questions about implementing digital marketing for your business.